Update:
Nov 27, 2025
This text has been prepared by BRANCHSIGHT INFORMATION TECHNOLOGIES INC. (“Company”) in its capacity as the data controller under Article 10 of the Law on the Protection of Personal Data No. 6698 (“KVKK”) and within the scope of Communiqué on Procedures and Principles to be Followed in Fulfilling the Obligation to Inform. The purpose of this Cookie Clarification Text is to inform you about the use of cookies on our website, the types of cookies we use, their legal basis, and your rights regarding the processing of personal data obtained automatically through the placement of cookies on your device.
WHAT IS A COOKIE?
Cookies are very small text files consisting mainly of letters and numbers that are stored on your computer (or other devices such as smartphones or tablets) by the websites/applications you visit through browsers. Cookies do not contain personal data such as names, gender, or addresses of visitors.
HOW DOES THE DATA CONTROLLER USE COOKIES?
The Data Controller uses cookies to;
Perform necessary basic functions for the operation of the website.
Analyze the website and enhance its performance. For example, determining the number of visitors to the website and adjusting performance settings accordingly, or facilitating the search for what visitors are looking for.
Increase the functionality of the website and provide ease of use. For example, remembering the username or search queries of a visitor during their subsequent visit to the site, or providing links to third-party social media activities through the website.
Carry out personalization, targeting, and advertising activities. For example, showing ads related to the visitor's areas of interest based on the pages and products displayed to visitors.
COOKIE MANAGEMENT
Depending on your internet browser type, you can follow the steps below to obtain information about cookies and exercise your right to accept or reject them:
Google Chrome: Click on the “lock icon” or “i” letter located in the “address section” of your browser to allow or block cookies from the “Cookie” tab.
Internet Explorer: Click on the “Tool” or “Tools” section located in the upper right corner of your browser, then click on the “Security” tab to manage cookies with “allow” or “do not allow” options.
Mozilla Firefox: Click on the “open menu” tab in the upper right corner of your browser. Click the “Options” visual and manage your cookies using the “Privacy and Security” button.
For other browsers (such as Opera, Microsoft Edge), you can check the help or support pages of the relevant browser.
Safari: From your phone’s “Settings” section, select the “Safari” tab and manage all cookies from the “Privacy and Security” section.
In addition to the above options; to learn more about all cookies and manage cookies, you can visit: https://www.allaboutcookies.org, https://www.youronlinechoices.eu/ or you can use the "Privacy Badger" application (https://www.eff.org/tr/privacybadger).
For cookie or SDK management in mobile applications, you can follow the instructions in your device’s Privacy or Settings section or you can download and use Lumen Privacy Monitor (https://haystack.mobi) on your phone.
If you reject persistent cookies or session cookies, you can continue to use the website, mobile application, and mobile site; however, you may not be able to access all functions of the website, mobile application, and mobile site, or your access may be limited. The situation may vary in the mobile application.
COOKIE TYPES
Types of cookies based on duration of usage: The electronic commerce platforms operated by the Data Controller use session cookies and persistent cookies based on their duration of usage on their website, mobile application, and mobile site. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for a long time or indefinitely.
Types of cookies based on the owner or party placing the cookie: On the website, mobile application, and mobile site of the electronic commerce platforms operated by the Data Controller, cookies are categorized as “Data Controller cookies (first party cookie)” and “third party cookies” according to the party placing the cookie. While Data Controller cookies are created by the Data Controller, third-party cookies are managed by third-party firms we collaborate with.
Types of cookies based on usage purposes: Cookies are used on the website, mobile application, and mobile site of the electronic commerce platforms operated by the Data Controller according to their usage purposes; technical cookies, authentication cookies, targeting/advertising cookies, personalization cookies, and analytical cookies. The Data Controller uses these cookies to identify features that differentiate their Members, and to categorize Members into large groups to conduct statistical studies aimed at identifying spending habits such as average spending amount, age, gender, shopping categories, and mobile usage rate to make campaigns and advertisements suitable for their preferences and interests.
Session Cookies
Session cookies are temporary cookies used during the visit of our visitors to the Site, which get deleted once the browser is closed. The main purpose of using such cookies is to ensure that the Site operates correctly during your visit. For example, this enables you to fill out online forms consisting of multiple pages.
Persistent Cookies
Persistent cookies are types of cookies used to increase the functionality of the Site and provide our visitors with a faster and better service. These cookies are used to remember visitor preferences and are stored on the device used through browsers. Some types of persistent cookies may be used to provide you with specific suggestions based on your intended purpose of using the Site. Thanks to persistent cookies, when you visit the Site again with the same device, it is checked whether there is a cookie created by the Site on your device, and if so, it is understood that you have visited the site before, and the content that will be sent to you is determined accordingly, thus providing you with better service.
Technical Cookies
Technical cookies ensure the operation of the Site and detect the non-functioning pages and areas of the website.
Authentication Cookies
In case visitors log into the Site using their passwords, such cookies are used to determine that the visitor is a site user on each page visited on the Site, preventing the user from having to enter their password again on every page.
Targeting/Advertising Cookies
These are types of cookies used to customize the advertisements presented to users on the Site and to prevent the same advertisements from being shown again.
Personalization Cookies
These are cookies used to remember users' preferences even when visiting different Site pages. For example, remembering your selected language preference.
Analytical Cookies
With analytical cookies, the number of visitors to the Site, the identification of the pages displayed on the Site, the site visit times, and scrolling movements on site pages are generated as analytical results.
Information regarding the cookies available on the Data Controller's website is included in the tables below:
Cookie Service Provider | Cookie Name | Purpose of Cookie Usage | Cookie Type | Cookie Duration |
|---|---|---|---|---|
branchsight.com (1st Party) | branchsight_session | This is used to maintain the visitor's state in page requests. | Necessary | Updated every time the user logs into the site. Maximum 1 year |
branchsight.com (3rd Party) | remember | Status of user's acceptance of cookie usage on the site | Persistent | 1 Year |
branchsight.com (3rd Party) | _ga | Primary cookie used by Google Analytics, which distinguishes one visitor from another | Statistics | 2 years |
branchsight.com (3rd Party) | _fbp | Used by Facebook to provide a range of advertising products such as real-time bidding from third-party advertisers. | Marketing | 3 Months |
branchsight.com (3rd Party) | _gcl_au | Used by Google AdSense to test the effectiveness of advertisements on websites using its services. | Statistics | 3 Months |
branchsight.com (3rd Party) | _gid | Assigns a unique ID to a user so that the website tracker can record actions under that ID. | Statistics | 1 Day |
Information Regarding Your Rights Under KVKK as a Relevant Person
As a Relevant Person, you can submit your requests within the scope of Article 11 of the KVKK, which regulates the rights of the relevant person, in writing to the address Esentepe Mah. Talat Paşa Cad. Kolektif House No: 5/1 Şişli / Istanbul, according to the Communiqué on the Procedure and Principles for Application to the Data Controller, or via email to info@branchsight.com or through the registered electronic mail (KEP) address branchsightbilgiteknolojileri@hs01.kep.tr.
