Project Goal

The aim was to centrally manage digital advertising and campaign management for all branches of Chicken World. The goal was to increase the performance of local campaigns, ensure brand consistency, and optimize the advertising budget.

Challenges

• Branches were managing their own advertisements across different channels, and there was no central control.

• Campaign performances could not be tracked, making ROI measurement difficult.

• There was no consistent strategy to reach the target audience in the right locations and segments.

Solution

• A central advertising management panel was designed and implemented for all branches.

• Targeting based on city, district, and neighborhood was optimized for Google and Meta ads.

• Campaign directives and performance data were transmitted to branches via instant notifications.

• Campaign contents were standardized to fit the brand identity and made adaptable to local needs.

Results

• Campaign performance increased by 25% on a branch basis.

• The advertising budget was used more efficiently, reducing unnecessary expenses thanks to local targeting.

• Branches were guided with real-time data, and the management process was simplified.

• Brand messages were communicated consistently across all channels.

Visual and UX Details

• The campaign performance dashboard was made viewable on a single panel.

• Location-based analyses and reports were presented with visual graphics.

• Advertising creatives were organized in a way that allows for quick updates and distribution to branches.