Project Goal

The aim is to manage digital advertising and campaign management centrally in all branches of Chicken World. The purpose was to improve the performance of local campaigns, ensure brand consistency, and optimize the advertising budget.

Challenges

• Branches managed their own advertisements across different channels, with no central control.

• Campaign performance could not be tracked, making ROI measurement difficult.

• There was no consistent strategy to reach the target audience in the right locations and segments.

Solution

• A central advertising management panel was designed and implemented for all branches.

• Targeting for Google and Meta ads was optimized based on city, district, and neighborhood.

• Campaign directives and performance data were sent to branches with real-time notifications.

• Campaign content was standardized according to brand identity and made adaptable to local needs.

Results

• Campaign performance showed a 25% increase at the branch level.

• The advertising budget was used more efficiently, and unnecessary expenses were reduced thanks to local targeting.

• Branches were directed with real-time data, simplifying the management process.

• Brand messages were consistently communicated across all channels.

Visual and UX Details

• The campaign performance dashboard was made viewable on a single panel.

• Location-based analyses and reports were presented with visual graphs.

• Ad creatives were organized to be quickly updated and distributed to branches.